Acura is an upscale automaker known for offering cars with impressive
levels of luxury, features and performance. Generally, Acura cars are
not considered as glitzy or as glamorous as the premium European makes.
Depending on your viewpoint, this can be a positive or a negative
trait, but either way there's no denying the quality of Acura's
vehicles, nor their compelling prices and overall value. The company
also continually scores well in J.D. Power quality and satisfaction
surveys.
The history of Acura is relatively short. Parent company Honda
introduced the Acura brand to the U.S. market in 1986 in an effort to
create a separate luxury division for its products. At first, it was
just a two-car show: the Legend sedan, which was the first true
Japanese luxury car sold in America, and the Integra sport coupe and
sedan. Though essentially a marketing creation for the North American
market (there are still no "Acuras" sold in Europe or Japan, only
Hondas), the Acura brand was immediately successful. Consumers liked
the features, performance and upscale image of Acura cars, along with
the fact that Acuras were backed by Honda's reputation for reliability
and low ownership costs. In 1991, Acura introduced its crown jewel: the
NSX sports car. The all-aluminum NSX was a true rival to the era's top
performers and, in typical Acura fashion, undercut them in terms of
price.
As Acura's product line grew in the 1990s, however, the
company struggled a bit with the brand image it hoped to project. Some
of its products were duds and it risked alienating loyal customers when
it replaced the Legend and Integra names with alphanumeric
designations. The company quickly keyed into consumers' rising interest
in luxury SUVs in the mid-'90s with the SLX. Unfortunately, the SLX was
a rebadged version of an Isuzu SUV and its quality did not match
customers' expectations.
For the new millennium, however, Acura was fully dedicated toward
revamping its product range. An all-new SUV called the MDX debuted in
2001. Designed in-house by Acura, it incorporated numerous
family-friendly features, including a third-row seat, and was
immediately popular with consumers. The following year, the company
introduced the successor to the Integra, the new Acura RSX sport coupe.
Acura introduced an all-new entry-level sport sedan called the TSX for
the 2004 model year. That year Acura also performed a complete redesign
of its most popular model, the midsize TL sedan, followed in 2005 with
a redesign of its flagship RL luxury sedan. All three cars are
entertaining to drive, packed with technology and thousands of dollars
less expensive than their European competitors.
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