BMW is an acronym for Bayerische Motoren Werke AG -- or, in
English, Bavarian Motor Works. Whatever you call it, the German-based
company is one of the world's most respected automakers, renowned for
crafting luxury cars and SUVs that offer superior levels of driving
enjoyment.
Founded in Munich, the company began in the early 1910s as an aircraft
manufacturer. BMW's current logo, designed to represent white propeller
blades against a blue sky, reflects these origins; its blue-and-white
color scheme also references Bavaria's blue-and-white checkered flag.
It wasn't until 1928 that production began on the first BMW automobile,
the Dixi. The car proved tremendously popular, and its success helped
the manufacturer weather the Depression. BMW's best-known pre-World War
II vehicle was the Type 328 roadster, a supple two-seater that racked
up over 120 victories on the motorsport circuit between 1936 and 1940.
Postwar BMW cars maintained this tradition, winning several racing,
rallying and hill climb victories.
The early 1950s saw the launch of the BMW 501, a roomy, voluptuous
sedan that was resplendent with all of the hopefulness of that era. It
was soon followed by the 502 which was powered by the world's first
light-alloy V8, foreshadowing BMW's ongoing commitment to developing
new technology. The best-selling BMW of that decade was the Isetta, a
petite two-seat "microcar" typically powered by a 12- or 13-horsepower
engine. The mid-'50s also saw the debut of the limited production and
breathtakingly beautiful 507 sports car which had an alloy body and
used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened
significantly, thanks in part to the immense popularity of the 1500, a
sporty family sedan.
By the 1970s, BMW was establishing itself as a full-fledged
car company. It was a pioneer for many emerging technologies, including
turbocharging and advanced vehicle electronics. This was also the
period when BMW of North America was established and consumers, who
coveted both sports and luxury cars, became loyal "Bimmer" owners. The
'70s also saw the birth of BMW's three-tier sport sedan range
consisting of the 3 Series, 5 Series and 7 Series cars and the creation
of its performance M division.
More recently, the company has been expanding its reach
worldwide. It opened its first U.S. manufacturing plant in the latter
half of the 1990s and has expanded its brand empire to include Mini and
Rolls-Royce. BMW also continues to build motorcycles, something it has
done since the 1920s.
The automaker's famous advertising slogan describes each of
its vehicles as "the ultimate driving machine," and it's not mere
hyperbole. Over the past couple of decades, BMWs have become the
standard for performance and luxury in most of the "over $30,000"
segments. With family-friendly wagons, crisp sedans, distinctive
coupes, nimble sports cars and spacious SUVs offered, BMW's model
roster is diverse. But its luxury vehicles all share a common
characteristic: the ability to make drivers feel gloriously connected
to the road.
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