Few vehicles are as instantly recognizable as a Hummer SUV.
Unapologetically boxy and impossibly wide, these rugged vehicles were
originally built for military use, and it shows. For Hummer
aficionados, the fact that these mammoth rock-crawlers are tank-like
both in appearance and nature is a selling point, not a flaw. Go to a
Hummer dealer and all you'll see are SUVs. There is no such thing as a
Hummer car, at least not yet.
The Hummer brand can actually trace its roots back to another
military icon -- the Jeep. Designed by the Willys-Overland company in
the 1940s, the Jeep became so popular that when Henry J. Kaiser
purchased the Willys-Overland company in 1953, the name was changed to
Kaiser-Jeep. In 1970, American Motors bought Kaiser-Jeep and renamed it
the Jeep Corporation. At that point, Jeep was producing vehicles
through two divisions: the Commercial Products division in Toledo,
Ohio, and the Government Products division in South Bend, Indiana.
A year later, the Government Products division was spun off as
a wholly owned subsidiary known as AM General. In the early 1980s, the
company, now owned by the LTV Corporation, designed a vehicle to
compete for a contract offered by the U.S. Army. Called the High
Mobility Multi-Purpose Wheeled Vehicle (HMMWV, or Humvee, as it came to
be known), it was designed to serve as the military's main light
tactical vehicle. AM General won a 1983 production contract (the first
of many with the U.S. Army) that required the delivery of 55,000
vehicles over a five-year period.
AM General's Humvees distinguished themselves in active duty
during the Persian Gulf War in the early '90s. The vehicle's wartime
prowess garnered a great deal of positive publicity, and not just
within military circles. As a result, AM General (now under the
ownership of the Renco Group) decided to introduce a civilian version
of the Humvee, dubbed the Hummer, in 1992. In 1999, General Motors
bought the rights to the Hummer brand name and became responsible for
the development, marketing and distribution of future Hummer SUVs.
The original Hummer, called the H1, was sold for a few years
as the brand's flagship vehicle. Production ended after 2006, but
Hummer has been expanding its vehicle lineup to include vehicles that
still possess the Hummer bravado but with more civilized road manners.
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