Swedish-born Volvo has long been a forerunner in safety research, and
its vehicles have the crash test scores to prove it. These days, the
brand has improved its offerings by crafting vehicles that also offer
generous amounts of style and performance.
In Sweden, the word "Volvo" means "I roll." Volvo cars have been
rolling ever since 1927, when the first vehicle (nicknamed "Jakob") was
produced in the city of Gothenburg. The company's founders, Assar
Gabrielsson and Gustaf Larsson, put an emphasis on safety, and that
dictum still holds true today. The Jakob was joined by the six-cylinder
PV651 in 1929, and by 1931, more than 10,000 Volvos had been produced.
Postwar, Volvo unveiled one of its biggest successes, the PV444. By the
1950s, Volvo had begun exporting cars to the U.S., and the PV444 --
with its compact size and stylish looks -- helped the manufacturer
quickly make a name for itself in its new territory. The decade also
saw Volvo building on its reputation for being a vanguard in the area
of safety; it was the first manufacturer to make vehicles with a
three-point safety belt.
The 1960s saw the launch of a new Volvo sports car, the P1800. The
car's sculpted good looks helped earn it celebrity status when it was
featured on the long-running TV series The Saint,
with Roger Moore behind the wheel. Safety features grew more advanced
during this decade and Volvo was again at the forefront of the action,
offering features such as padded dashboards and energy-resistant
crumple zones in front and rear.
Volvo distinguished itself as the exclusive home to a number of
valuable new technologies during the 1970s. If you were looking for
safety features such as childproof locks, collapsible steering columns
and rear-facing child seats during this decade, you'd only find them in
a Volvo.
Like BMWs and Saabs, Volvos became an American "yuppie" favorite during
the 1980s. The company proved its technological know-how wasn't just
limited to safety when it rolled out its first turbocharged car. By the
end of the decade, Volvo had unveiled new models like the
front-wheel-drive 480 hatchback (for Europe) and the Italian-designed
780 coupe.
In the early '90s, Volvo launched the 850. The car was Volvo's first
front-wheel-drive executive car, and teamed performance with the
company's trademark attention to safety. The decade also saw Volvo
rolling out new models like the S40 and C70 -- cars that updated the
automaker's boxy image with a more rounded, sculpted aesthetic. The
company became part of the Ford family when it was acquired by the
automaker in 1998.
Today, Volvo's lineup includes sedans, coupes and SUVs, and they're
known for their combination of safety and driving excitement.
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